Blind Audacity Blog

A monthly blog called Blind Audacity delivered on the first Sunday of the month about personal stories and milestones from a Window Treatment Installer. Here, I share tips, tricks, and plenty of personal stories from my 20+ years in the window treatment business. From tackling tricky installations to pulling off international projects (and even surviving hurricanes), this blog is where practical advice meets real-life experiences.

Whether you’re a pro in the field or just curious about the world of window coverings, there’s something here for everyone. Let’s dive in and make window treatments a little less daunting—and a lot more interesting!

Yours,
Roger Magalhāes
Learn more about me here

Same Sunset, Better Margaritas

Same Sunset, Better Margaritas

I didn't plan to get philosophical in Key West. I mean, it's Key West. You're supposed to worry about sunburns, overpriced mojitos, and which bar makes the best key lime pie shot. Not contemplate the meaning of life while Jimmy Buffett plays in the background and a...

Boston Built Me, Now Tampa Gets Me

Boston Built Me, Now Tampa Gets Me

It was January 2023. I had just returned from Brazil: sunny days, family, laughter, grilled meat, and caipirinhas. I was full of warmth—physically, emotionally, and culturally. My tank was topped off. Then came Boston. The cold hit differently that day. The wind...

Shades In Place: The Highs, Lows, and What’s Next

Shades In Place: The Highs, Lows, and What’s Next

Hope the holiday break was great and restful! If 2024 were a Brazilian soap opera, it would’ve swept every award for drama. Yet, like any resilient protagonist, we’ve weathered the challenges, adapted, and emerged stronger—still standing, still smiling, and still...

A Holiday Message From The Heart ❤️

A Holiday Message From The Heart ❤️

As the holiday season wraps its cozy arms around us, I wanted to take a moment to share a little reflection on the whirlwind (literally) that was 2024. This year, two hurricanes decided to make my life their personal piñata, flooding our home, taking out power for...

Thanksgiving Lessons in Resilience

Thanksgiving Lessons in Resilience

Hello and hope you had a great Thanksgiving! I am not sure about you, but I'm overwhelmed with gratitude for the incredible journey Ana and I experienced this year. First and foremost, I'm deeply thankful for the three remarkable women who ground me: my wife Ana, my...

A Little Sunshine and a Lot of Rain in Tampa

A Little Sunshine and a Lot of Rain in Tampa

Hey dear friend! I hope this post finds you well! Normally, I'd be chatting with you from the comfort of my home in Tampa on the first Sunday of the month, but as life would have it, I'm currently camped out at Starbucks sending this newsletter. Why? Well, buckle up...