Blind Audacity Blog
A monthly blog called Blind Audacity delivered on the first Sunday of the month about personal stories and milestones from a Window Treatment Installer. Here, I share tips, tricks, and plenty of personal stories from my 20+ years in the window treatment business. From tackling tricky installations to pulling off international projects (and even surviving hurricanes), this blog is where practical advice meets real-life experiences.
Whether you’re a pro in the field or just curious about the world of window coverings, there’s something here for everyone. Let’s dive in and make window treatments a little less daunting—and a lot more interesting!
Yours,
Roger Magalhāes
Learn more about me here
Orange Frames & Furniture Shopping
It’s no secret: I love the color orange. I wear orange sneakers. My wallet has orange accents. Heck, even Shades In Place rocks orange in its branding. But wearing orange on my face? That might’ve been a stretch. Still, while shopping for new glasses (thanks to Father...
Same Sunset, Better Margaritas
I didn't plan to get philosophical in Key West. I mean, it's Key West. You're supposed to worry about sunburns, overpriced mojitos, and which bar makes the best key lime pie shot. Not contemplate the meaning of life while Jimmy Buffett plays in the background and a...
From Beantown to the Sunshine Hustle: Loyalty, Legacy & a Leap of Faith
Some transitions come with champagne toasts and grand announcements. Others happen more quietly—with packed boxes, deep breaths, and a heart full of mixed emotions. For Shades In Place, this journey represents both an evolution and a continuation of our commitment to...
Boston Built Me, Now Tampa Gets Me
It was January 2023. I had just returned from Brazil: sunny days, family, laughter, grilled meat, and caipirinhas. I was full of warmth—physically, emotionally, and culturally. My tank was topped off. Then came Boston. The cold hit differently that day. The wind...
Pensacola Expansion, Santa Fe Shades & My First Hockey Game
Hello Friend! February was a wild ride, filled with travels, training, tacos, and finally, the moment we’ve been waiting for… our home remodel is officially DONE!After months of dust, decisions, and debates over the perfect shade of paint (which, ironically, wasn’t a...
Five Years in Four Months: Chaos, Dust, and Lessons Learned!
Hello Friends! Ever had one of those months that felt like a year? Try four in a row! Since the first hurricane last September, life has been nonstop. Living in a construction zone is a survival challenge. If you think a job site is messy, try eating dinner in one!...
Shades In Place: The Highs, Lows, and What’s Next
Hope the holiday break was great and restful! If 2024 were a Brazilian soap opera, it would’ve swept every award for drama. Yet, like any resilient protagonist, we’ve weathered the challenges, adapted, and emerged stronger—still standing, still smiling, and still...
A Holiday Message From The Heart ❤️
As the holiday season wraps its cozy arms around us, I wanted to take a moment to share a little reflection on the whirlwind (literally) that was 2024. This year, two hurricanes decided to make my life their personal piñata, flooding our home, taking out power for...
Thanksgiving Lessons in Resilience
Hello and hope you had a great Thanksgiving! I am not sure about you, but I'm overwhelmed with gratitude for the incredible journey Ana and I experienced this year. First and foremost, I'm deeply thankful for the three remarkable women who ground me: my wife Ana, my...
Two Uninvited Guests: A Note from Your Window Treatment Family
Hello friend and hope all is well! What a wild ride it's been—literally! In the past few weeks, two uninvited "guests" decided to crash our party, making themselves at home with full hurricane-force gusto. Helene and her tag-along companion Milton stormed through...