Blind Audacity Blog
A monthly blog called Blind Audacity delivered on the first Sunday of the month about personal stories and milestones from a Window Treatment Installer. Here, I share tips, tricks, and plenty of personal stories from my 20+ years in the window treatment business. From tackling tricky installations to pulling off international projects (and even surviving hurricanes), this blog is where practical advice meets real-life experiences.
Whether you’re a pro in the field or just curious about the world of window coverings, there’s something here for everyone. Let’s dive in and make window treatments a little less daunting—and a lot more interesting!
Yours,
Roger Magalhāes
Learn more about me here
September Reflections and Birthday Gratitude
As I prepare to celebrate my 51st birthday this month, I’m using the long weekend to ponder half a century of opportunities that have steered me along this path. Each year, with its unique lessons and challenges, has shaped who I am today—and for that, I’m profoundly...
Boston Adventures and Window Treatments Wonders!
Olá amigos! I just got back from a quick but jam-packed trip up north to Boston, and let me tell you, it was a doozy!Our good friend and top-notch installer Kevin has been handling some tricky jobs up in Beantown, so I headed up there to lend a hand and make sure...
Our First International Project: Hello, Turks and Caicos!
Hello, my friend. It’s official: Shades In Place Inc. is now international! Can you believe it? After 18 amazing years of transforming homes and businesses and meeting wonderful people, things got even better. After taking the leap to sunny Florida last year, we’ve...
Sunny Adventures and Shady Delights: Boston Friends Visiting Tampa
Hey there, sunshine enthusiasts and shade seekers! We had an absolute blast this past week as we welcomed our dear friends from Boston to our sunny abode here in Tampa to celebrate Ana’s birthday and discuss the importance of window coverings in both locations.It was...
Shades of May: Milestones, Sunshine, and Smarter Window Treatments in Tampa Bay
Feliz Cinco de Mayo (and a little life update) May has a funny way of showing up with confetti… and a couple of emotional plot twists. So before I start mixing margaritas and memories, let me share a few milestones—while I’m still sober enough to spell Massachusetts...
Motorized Outdoor Screens in Tampa: Reduce Heat, Glare & Make Outdoor Spaces Usable Year-Round
Greetings and happy Easter (if you celebrate)! As we enter April (hint: warmer temps), I'm here to sprinkle your day with humor, a dash of sarcasm, and a generous serving of zesty Brazilian sauce. In the spirit of Easter eggs, our blinds, shades, and shutters come in...
Interior Shutters in Boston and Tampa: A Blind Audacity Story
Welcome to Blind Audacity—where window treatment wisdom meets real-life adventures, usually served with a little humor and a dash of Brazilian spice. Today’s story travels between Boston’s icy winters and Tampa’s endless sunshine, with a quick stop in the world of...
Wagging Blinds & Remote Dogs: Tampa Edition
Hey there. I hope this message finds you warm and cozy in the midst of winter! Ana and I can't help but be grateful that we're not in Massachusetts right now. Brr! Today, I wanted to share a heartwarming story that has been bringing so much joy to our lives lately. It...
Local, National, Global: Window Treatments & Exterior Shades in Tampa Bay, Sarasota & Lakewood Ranch Areas
Hello, and Happy New Year! January might feel like a distant memory, but it’s never too late to refresh your home and your outlook. Whether your resolutions are thriving or already in the rearview mirror, there’s still time to make a change. Especially when it comes...