Blind Audacity Blog
A monthly blog called Blind Audacity delivered on the first Sunday of the month about personal stories and milestones from a Window Treatment Installer. Here, I share tips, tricks, and plenty of personal stories from my 20+ years in the window treatment business. From tackling tricky installations to pulling off international projects (and even surviving hurricanes), this blog is where practical advice meets real-life experiences.
Whether you’re a pro in the field or just curious about the world of window coverings, there’s something here for everyone. Let’s dive in and make window treatments a little less daunting—and a lot more interesting!
Yours,
Roger Magalhāes
Learn more about me here
Shades of May: Milestones, Sunshine, and Smarter Window Treatments in Tampa Bay
Feliz Cinco de Mayo (and a little life update) May has a funny way of showing up with confetti… and a couple of emotional plot twists. So before I start mixing margaritas and memories, let me share a few milestones—while I’m still sober enough to spell Massachusetts...
Local, National, Global: Window Treatments & Exterior Shades in Tampa Bay, Sarasota & Lakewood Ranch Areas
Hello, and Happy New Year! January might feel like a distant memory, but it’s never too late to refresh your home and your outlook. Whether your resolutions are thriving or already in the rearview mirror, there’s still time to make a change. Especially when it comes...
Wagging Blinds & Remote Dogs: Tampa Edition
Hey there. I hope this message finds you warm and cozy in the midst of winter! Ana and I can't help but be grateful that we're not in Massachusetts right now. Brr! Today, I wanted to share a heartwarming story that has been bringing so much joy to our lives lately. It...
Interior Shutters in Boston and Tampa: A Blind Audacity Story
Welcome to Blind Audacity—where window treatment wisdom meets real-life adventures, usually served with a little humor and a dash of Brazilian spice. Today’s story travels between Boston’s icy winters and Tampa’s endless sunshine, with a quick stop in the world of...
Motorized Outdoor Screens in Tampa: Reduce Heat, Glare & Make Outdoor Spaces Usable Year-Round
Greetings and happy Easter (if you celebrate)! As we enter April (hint: warmer temps), I'm here to sprinkle your day with humor, a dash of sarcasm, and a generous serving of zesty Brazilian sauce. In the spirit of Easter eggs, our blinds, shades, and shutters come in...
From Blind Audacity to Stories in Motion
If you’ve been reading Blind Audacity for a while, you probably know this newsletter has never really been about blinds. Yes… we talked about shades, shutters, naked windows, installs, clients, mistakes, wins, and lessons from the field. But at its heart, Blind...
A New Year, A New HUB: The Personal Logo Story and Brand Evolution
Back in November, I hinted that a lot has been happening in my backyard. Some of it, literal. Most of it, internal. Over the last few years, my world has expanded in ways I didn’t fully plan for: new brands, a podcast, and a book. What started as a single business...
The Year That Tried to Break Us… But Forgot We Have Grit
Thanksgiving always hits me like a reset button. And after the year we had? Oh boy… that reset was way overdue. This wasn’t a light year. This wasn’t a “just drink more coffee” year. This was a brace-yourself-for-impact type of year. Closing down Boston wasn’t just...
The Snooze Button of Life
The other morning, Ana asked me to wake her up at 7 a.m. because the contractor was coming at 9. Naturally, my brain went straight into logic mode: Two hours? For what?! She’s not driving anywhere. A quick shower, a cup of coffee and boom: she’s ready to roll. Thirty...