by Roger Magalhaes | Oct 28, 2026
Olá, friend! Grab a cafézinho. Actually, make it a double. This one’s a catch-up. Last time we talked here, Shades In Place was blowing out 20 candles, and I was getting sentimental about tape measures and a $7,000 mistake. Since then? A lot happened. Some of it...
by Roger Magalhaes | Jul 30, 2026
Olá! Here’s something I’ve noticed after twenty years of measuring windows. When I bring up motorized shades at a consultation, I get one of two faces. The first face lights up — “oh, the fancy ones.” The second face does something more honest....
by Roger Magalhaes | Jun 22, 2026
Hello, longtime friend! Welcome back to We Dress Naked Windows, where I usually answer your burning questions about window treatments with a healthy side of Brazilian zest. But this round is special. This week, Shades In Place turns 20 years old — two full decades of...
by Roger Magalhaes | May 26, 2026
Hello, friends! This week marks three years since we packed up Boston and planted ourselves in Tampa Bay. Three years of palm trees, pool cages, sliders the size of small countries, and a sun that does not play. People ask me all the time: “So Roger, how’s...
by Roger Magalhaes | May 5, 2026
Feliz Cinco de Mayo (and a little life update) May has a funny way of showing up with confetti… and a couple of emotional plot twists. So before I start mixing margaritas and memories, let me share a few milestones—while I’m still sober enough to spell Massachusetts...
