by Roger Magalhaes | Jan 5, 2026
Back in November, I hinted that a lot has been happening in my backyard. Some of it, literal. Most of it, internal. Over the last few years, my world has expanded in ways I didn’t fully plan for: new brands, a podcast, and a book. What started as a single business...
by Roger Magalhaes | Dec 1, 2025
Thanksgiving always hits me like a reset button. And after the year we had? Oh boy… that reset was way overdue. This wasn’t a light year. This wasn’t a “just drink more coffee” year. This was a brace-yourself-for-impact type of year. Closing down Boston wasn’t just...
by Roger Magalhaes | Nov 3, 2025
The other morning, Ana asked me to wake her up at 7 a.m. because the contractor was coming at 9. Naturally, my brain went straight into logic mode: Two hours? For what?! She’s not driving anywhere. A quick shower, a cup of coffee and boom: she’s ready to roll. Thirty...
by Roger Magalhaes | Oct 7, 2025
If we were sitting down for a drink right now, I’d admit this: I haven’t figured life out. I just keep pedaling and hope life doesn’t run me over first. September 2024 dropped three milestones on me: a birthday (with a fat bike I swore would make me look like an REI...
by Roger Magalhaes | Sep 1, 2025
I didn’t plan on becoming a grass-cutting expert. But life, my friend, has a funny way of handing you a machete and saying: “Good luck” I was born in the middle of a massive concrete jungle: São Paulo, Brazil. Where green space is rare, yards are...
by Roger Magalhaes | Aug 1, 2025
In Memory of Ozzy Osbourne – 1948–2025 July was another month at full speed — hot, humid, dusty, and chaotic here at the Tampa headquarters of the Magalhães household. Nothing too different from the Brazilian craziness I share with you every month. But despite the...
